by ANDREW HANELLY · December 15, 2010


Finding the right needle in the haystack that is the Internet is often times an exercise in futility and frustration.

Sure, you can find “quick tips” for just about anything, a “how-to” guide for maximizing anything you’d like to maximize,  and “case studies” that illustrate someone else’s success story which you believe – for a fleeting moment – you can just as easily apply to your own situation.

Most often the tips are oversimplified, the how-to guides leave much to be desired, and the case studies seem to more like exceptions than they are rules.

What you really need, at the beginning, middle, and end of the day, is the truth. Or something that is almost close enough to the truth: like social media statistics.

I Wanna Know Where the Stats At

As you probably know, 108% of statistics are exaggerations, so be careful what you glean from this. I did not intend for this to be a be-all, end-all answer source, but rather a launch pad for further investigation.

That said, here is my collection of social media statistics I’ve cobbled together over the past year.

Social Media in the Daily Life of Web Users

On Twitter

On Facebook

So What Does it All Mean?

It’s fun (sort of) to look at numbers and see how social media has erupted onto the media landscape with no signs of flowing back, but what does it mean for the future of our industry?

Instead of boring you with an analysis, I figured I’d make up some statistics myself to wrap things up. Like:

  • 100% of you use social media, and will continue to do so in the near future
  • 90% of you will wish you could get your money back for reading this far
  • 87% of you will wonder why I didn’t mention YouTube, MySpace, or any of the other major social media spaces out there (I got sort of exhausted, and besides, 101 is a pretty nice number)
  • 56% of you will think this was nice, but relatively useless for drawing conclusions
  • 42% of you wish there were 101 more stats
  • 2% of you counted to see if there were really 101 stats here (and yes, I’m counting these made-up ones)
  • .001% of you will understand that I was just trying to be helpful because I personally get frustrated scouring the web for useful statistics when making a case, a PowerPoint, or a blog post on SocialMediaExplorer.com (thanks Mom!)
source: http://www.socialmediaexplorer.com/social-media-marketing/social-media-statistics/

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