Statistics on Facebook

Facebook is bigger than the Beatles (and you know what that means). But what are people doing there (besides checking up on ex-girlfriends?)

• The average Facebook user spends more than 55 minutes per day on Facebook
• 20 million Facebook users become fans of Pages per day
• 60 million status updates are made per day

Why Facebook users “Like” a brand on Facebook

• 25% want to receive discounts and promotions
• 21% are customers of the brand
• 18% want to show support for the brand
• 10% do it for fun and entertainment
• 8% want to be the first to know information about the brand
• 6% want access to exclusive content
• 5% followed a friend’s recommendation to “like” a brand
• 4% want to be part of the brand/fan community
• 2% work for the brand (Doesn’t this seem low??)

What caused Facebook users to like a brand’s page in the first place?

• 75% connected because they were invited by the brand directly
• 59% connected because they were invited by a friend
• 49% connected as the result of personal research

And why do people unsubscribe from a brand’s Facebook page?

• 32% were no longer interested in the brand
• 27% thought updates were published too frequently (i.e. Don’t flood my stream)
• 22% thought updates were uninteresting
• 12% plain did not like the updates
• 7% thought updates didn’t come enough (i.e. Don’t starve my stream)
• Only 17% of Facebook users are more likely to purchase from a brand after “liking” their page
• 21% of Facebook users are more likely to recommend a brand after “liking” their page

Where Do People Go When They Leave Facebook?

• 18% leave for news content
• 18% leave for their celebrity/entertainment fix
• 17% leave for video game-related content
• 12% leave for technology content
• 9% leave for “how-to” and DIY-related content
• 26% leave for “other” reasons (Maybe they head to Twitter?)

 source: http://www.socialmediaexplorer.com/social-media-marketing/social-media-statistics/