Statistics on Facebook

Facebook is bigger than the Beatles (and you know what that means). But what are people doing there (besides checking up on ex-girlfriends?)

Why Facebook users “Like” a brand on Facebook

  • 25% want to receive discounts and promotions
  • 21% are customers of the brand
  • 18% want to show support for the brand
  • 10% do it for fun and entertainment
  • 8% want to be the first to know information about the brand
  • 6% want access to exclusive content
  • 5% followed a friend’s recommendation to “like” a brand
  • 4% want to be part of the brand/fan community
  • 2% work for the brand (Doesn’t this seem low??)

What caused Facebook users to like a brand’s page in the first place?

  • 75% connected because they were invited by the brand directly
  • 59% connected because they were invited by a friend
  • 49% connected as the result of personal research

And why do people unsubscribe from a brand’s Facebook page?

  • 32% were no longer interested in the brand
  • 27% thought updates were published too frequently (i.e. Don’t flood my stream)
  • 22% thought updates were uninteresting
  • 12% plain did not like the updates
  • 7% thought updates didn’t come enough (i.e. Don’t starve my stream)
  • Only 17% of Facebook users are more likely to purchase from a brand after “liking” their page
  • 21% of Facebook users are more likely to recommend a brand after “liking” their page

Where Do People Go When They Leave Facebook?

  • 18% leave for news content
  • 18% leave for their celebrity/entertainment fix
  • 17% leave for video game-related content
  • 12% leave for technology content
  • 9% leave for “how-to” and DIY-related content
  • 26% leave for “other” reasons (Maybe they head to Twitter?)


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